Monday, 9 July 2007

Harry Potter for Grown Ups

Even a jaded old publisher like me can still occasionally get excited about a book being published. At lunchtime I hotfooted it to Books Etc in Hammersmith to snaffle the last copy of The Blair Years in the shop. By the time I got there, there was already a large hole where the book should have been sitting on the shelf -- as luck would have it, though, there was a display copy still sitting in the window.
With my publishing hat on, I think Alistair Campbell has played a blinder in terms of the publicity for the book. Too often with big books, by the time you've read the serialisation in the newspaper, you feel as though you don't need to buy the book. By not selling the rights, Campbell has kept the buzz going to publication day, and also given the impression that he's not in it for the money.
Is that spin? Who knows? I will say this, though, about a supposed master of presentation: what a dull jacket.

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