Thursday, 31 July 2008

Cin Cin

To the Italian Bookshop, just off Charing Cross Road, and the launch of 'How to Live Like An Italian' by Annalisa Coppoloro-Nowell. I've always had a soft spot for Italy, ever since I put some money on them at 7-1 to win the last World Cup, and this was a suitably Italian celebration, with much strong family support, warm weather and gorgeous food.

As a publicity exercise, launch parties are a bit hit and miss these days -- which is why publishers throw far fewer than they used to. But they're not without purpose the warmth of a family and friends affair, such as here, is always a welcome reminder as to why you're in publishing in the first place.

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