Having written a couple of days ago about how our Can't Be Arsed rival, Life's Too Short, had changed its name in response to F**k That!, it now transpires that the book has changed its name again, this time to Sod That! How many titles does one book need? At the time of writing, the book's poor old amazon page can't keep up -- the synopsis calls it Life's Too Short, the cover image still says F**k That! and the title says Sod That!
As a smaller publisher, one has to get used to being blown out of the water by the conglomerates. That may well still happen here, but it's nice, for today at least, to feel as if we have one of the corporate publishers on the run.