Monty by the Sea

Things snapped on my mobile part one: while on holiday the week before last in sunny Southwold, my get away from it all break was interrupted by the fact that the town was Chateau Monty central, what with Adnams selling the wine in the UK. It's an interesting insight into the art of marking up. The first picture shows Monty's wine available in the Adnams store for £7.99 a bottle. The second picture, in the window of The Crown, around the corner from the Adnams store, offers a bottle of wine for £19.50. Now, if only there was a way to transfer that sales technique to publishing...